The web design industry has a quiet problem: most studios sell timelines, not outcomes. You sign a contract that says "8–12 weeks" and somewhere around week 6 you realise the homepage hasn't moved in a month and your launch window has slipped past the milestone you were actually trying to hit.
We built studio10days as a direct answer to that. Ten working days, idea to live site. Same custom code, same hand-crafted design, just compressed by removing the parts of the process that exist mostly to look professional.
Here's how it actually works.
Day 0 — The rough message
It starts before the project starts. Someone sends us a voice note, a half-finished doc, a Whatsapp screenshot of a Notion page with three bullet points and a question mark. We read it, we don't ask for a brief, we book a 30-minute call.
The call has one goal: extract the signal. Who is this for, what are they trying to do, what does winning look like, what's not in scope. We don't take notes for show — we type messaging hypotheses live in a doc that becomes the working brief.
Day 1–2 — Strategy and messaging
This is the part most studios skip and most founders think they don't need. They do. Before any pixel is moved, we lock the answer to four questions:
- Audience — who specifically, in their words
- Positioning — where you sit in the market and against whom
- Brand voice — how you sound everywhere, written in two example paragraphs
- Words to own — a small vocabulary that becomes shorthand for what you do
The output is a one-page doc the founder can paste into a deck, an investor email, or a hire request — and have it sound like them.
Day 3–5 — Design system and key screens
We don't open Figma until messaging is locked. When we do, we build a custom system from scratch: typography pairing, palette, motion language, layout grid, component primitives. Then we design the homepage and one or two supporting pages in high fidelity.
By end of day 5, the founder has clickable mockups in their inbox with a Loom walkthrough. No 47-page brand guidelines deck. No mood board theatre. Just the pages they're going to ship.
Day 5–8 — Hand-coded development
Code starts on day 5, in parallel with final design tweaks. We use Next.js, React, Tailwind, Framer Motion. No page builders. No bloated CMS. The site is fast because we wrote it that way, not because we optimised it later.
Daily Loom updates. Daily preview links. The founder watches the site come together — and catches anything that feels off while it's still cheap to change.
Day 9 — SEO, schema, polish
This is the day most studios cut corners on. We don't. Schema.org markup, sitemap, robots, OG image, Lighthouse 95+, semantic HTML, alt tags, canonical URLs, mobile-first checks. Day 9 is for boring things that compound for years.
Day 10 — Launch
Domain pointed. SSL provisioned. Analytics linked. Email forwarding set up. Lead capture wired. We hand over a live site that the founder fully owns — every credential, every account, every line of code in a repo they have access to.
Then we stick around for 30 days, free, in case anything breaks or anyone wants a copy tweak.
What 10 days isn't
It isn't a template flip. It isn't a no-code page slapped together. It isn't an excuse for under-thought work. The constraint is the point — it forces us to make decisive design choices, write fewer but better lines of code, and ruthlessly cut anything that isn't actually shipping the message.
We've done this for 15+ founders. None of them have asked for a longer timeline. Most have asked us to do their next thing.
Got an idea you've been sitting on? Send us a rough message. We'll come back in 24 hours with a real plan.