This is a representative timeline based on a typical Growth-tier project (5–6 page custom site, ₹25–35K, no web app components). Specific projects vary, but the rhythm is similar.
Day 0 — Tuesday afternoon
You send a rough message. Could be a Notion doc, a voice note, three Whatsapp screenshots, or a single sentence: "I'm building a tool for solo founders, no idea where to start."
We reply within 24 hours with a calendar link for a 30-minute kickoff call. No requirement to "fill out a form" or "send a brief."
Day 1 — Wednesday
10:00 AM — Kickoff call. We extract: who you're for, what they're trying to do, what your unfair advantage is, what the site needs to do (sign-ups? bookings? credibility?).
11:00 AM — We send back a working messaging doc. One page. Headline, sub-headline, audience description, value props, words to own.
3:00 PM — You come back with feedback. We iterate.
Day 2 — Thursday
Morning — Messaging locks. We start sketching wireframes — layout structure, what goes where, scroll rhythm.
Afternoon — We pick a typography pairing, build a colour system, define motion language. End of day you get a Loom walkthrough of the design system in Figma.
Day 3 — Friday
Morning — Homepage hero is fully designed. We send it for fast feedback.
Afternoon — Continue designing the rest of the homepage in detail. By 6 PM, full homepage in Figma.
Day 4 — Saturday (yes, we work weekends sometimes)
Buffer day. We use it either for: extra design polish, supporting pages (about, pricing, contact), or catching up if you needed an extra revision round.
Day 5 — Monday
Morning — Designs lock. We code begins. git init, Next.js, Tailwind, Framer Motion. The hero animation goes in first.
Evening — First preview link in your inbox. The homepage is real. Hand it over for feedback while we keep building supporting pages.
Day 6 — Tuesday
Supporting pages built. CMS hooked up if needed (Sanity or simple Markdown). Forms wired to a Google Sheet or Resend email.
Day 7 — Wednesday
Mobile QA. Edge cases. The "gear" (smooth animations, micro-interactions, hover states) gets layered on. Everything tested across iOS Safari, Android Chrome, desktop Chrome / Firefox / Safari.
Day 8 — Thursday
SEO day. Meta tags, OG image, sitemap, robots, schema.org markup, alt tags, semantic HTML audit. Lighthouse run — target Performance ≥95, SEO ≥98, Accessibility ≥90.
Day 9 — Friday
Final review. You get a Loom walkthrough of every page. Last revision round (usually small copy tweaks). We prep launch checklist: domain DNS, SSL, analytics, email forwarding, lead capture wiring.
Day 10 — Monday (after the weekend)
Morning — Domain DNS pointed to Vercel. SSL auto-provisions. Google Search Console submitted. Google Analytics live. Lead-capture flow tested end-to-end.
Afternoon — Handover call. Walkthrough of: where to edit content, where leads go, how to read analytics. We hand over every credential to your accounts.
By evening — Site is live. You announce on LinkedIn. We celebrate quietly.
What the next 30 days look like
We stick around free for 30 days post-launch:
- Small copy tweaks: free
- Bug fixes: free
- New section / new page: small fixed fee
- Analytics check-in at day 30: free
After 30 days you can either hire us for ongoing care (₹3K/month retainer) or run the site yourself — we leave you with documentation.
Why "10 days" isn't a marketing phrase
It's a discipline. Every part of our process is shaped around that constraint: skipping kickoff workshops, writing messaging in real time on calls, cutting the design system to what you'll actually use, hand-coding instead of waiting for builders to render. Remove the constraint and the timeline expands to fit — Parkinson's Law applies to web projects more than anywhere.